SEO

The one thing we have learned over the years while working with small business owners is that they are very busy people.

Though most small business owners have learned what Search Engine Optimization (SEO) is, they simply do not have the time or staff to implement it properly. Along with the time constraints, most small businesses have limited budgets and often do not set aside enough for marketing efforts.

We’ve found that most of our small business clients fall into one of the following categories:

1. They have never optimized online properties with SEO.
2. They’ve tried implementing the tactics themselves or with the help of a friend, but didn’t truly understand the expertise it takes to create a successful SEO strategy.
3. They looked into it, but were shocked by the quotes they received. We’ll dig into this particular issue a bit more in this article.

A sad but true fact is that small business owners often create a website and expect magic to happen immediately then ask questions like, ‘Why is my website not on Google?’, ‘Why is my competitor showing up, but I’m not?’. 

So, What Is SEO?

SEO, or Search Engine Optimization, is a marketing strategy that focuses on your website’s organic presence in search engines like Google, Bing, Yahoo, etc. Organic presence is most often defined as where a website might rank in the free results found in search engines, as opposed to the ad results that are paid for. Search Engines have been known to tweak their result pages from time to time. But even with all of their tweaks it’s still basically the same, the ad results come first (or to the side), followed by free (organic) listings.

One of the primary focuses of the SEO strategy is to make your website search engine friendly AND user friendly. There are literally thousands of optimization signals that help a search engine determine if your website is worthy of higher rankings in their results. ‘Do search engines think your content provides better information than your competitor?’, ‘Do users like your website and keep coming back to it? Is your website easy to navigate?’ are just a few.

Search engine optimization, or SEO, is an essential tool for any digital marketer. Placing your website on the first page of Google search results can be a daunting task, especially if you’re unfamiliar with the basics of SEO. But with the help of an SEO expert with knowledge and dedication, your website will have a better chance at ranking high!

In this article, we’ll explore what SEO is and how it can help you boost your website’s visibility and reach more people. We’ll discuss the different elements that make up an effective SEO strategy and how to implement them on your site. Finally, we’ll delve into the importance of analyzing your efforts to measure success.

The power of SEO should not be underestimated; mastering its techniques will give you an edge over your competition. With the right approach, content marketing can be simple and effective, leading to increased online traffic and conversions. So let’s dive into understanding what SEO is all about!

Common SEO strategies can easily be divided into two areas; On-page SEO and Off-page SEO. 

What Is On Page Seo?

It’s like the old adage says: “If a tree falls in the forest and no one is around to hear it, does it make a sound?” The same could be asked of an amazing website. If it can’t be found by search engine optimization (SEO), does it really matter?

The answer is a definite yes! On page SEO is essential for being discovered on the web. It refers to all the techniques used to optimize individual web pages to make them more visible on search engine results pages (SERPs). These techniques include optimizing titles, meta descriptions, headings, content, images, and URLs.

On page SEO also involves ensuring that your website loads quickly and has a responsive design; this includes making sure it works well on mobile devices. Additionally, you should create quality content that’s focused on relevant keywords and phrases that are likely to be searched for by potential customers or clients. All these elements will help your website rank higher in SERPs and attract more organic traffic.

While a decent SEO person only concerns themselves with optimizing your website using on page SEO strategies, an expert SEO Specialist will take the strategies to get you discovered online a step further with off page SEO.

What Is Off Page Seo?

Who doesn’t love SEO? It’s the promise of increased visibility and better search engine rankings. But just when you thought you had it all figured out, there’s something else to consider – Off Page SEO! Oh, the irony.

Off page SEO is a set of strategies that are used to help increase your website’s ranking on search engine results pages (SERPs). It involves creating backlinks from other websites to your own, as well as using social media platforms to promote content. These activities will help establish your site as an authority in its field and will also create more visibility for visitors who are searching for related topics.

It can be a bit confusing at first, but once you get the hang of it, off page SEO can be a powerful tool for driving more traffic to your site. However, it does require some technical knowledge and experience with backlink building and content marketing, so if you’re not sure where to start, it might be wise to seek out an expert who can provide guidance on the best way to optimize your website for search engines.

Why You Need An Seo Expert

John had a website that sold his unique jewelry. Although it was beautiful and creative, he was struggling to get customers. He knew he needed to improve his SEO, but wasn’t sure how. That’s when John decided to hire an SEO expert.

Having an SEO expert can be a game-changer for any business or website owner. By optimizing your website for search engines, you give yourself the best chance of appearing prominently in search engine results. SEO experts have the knowledge and skills to ensure your content is optimized correctly, helping you reach more potential customers.

But it’s not just about ranking well in search engines; an experienced SEO professional will also help you create quality content that engages and informs readers while increasing your brand awareness. Furthermore, they can help track and analyze results so you can make informed decisions on how to continually improve your online presence over time.

By working with an experienced SEO expert, John was able to improve his website rankings and attract more customers than ever before – all without breaking the bank!

Conclusion

In conclusion, SEO is a very important part of digital marketing. It can help improve your website’s visibility and traffic, which in turn can lead to increased sales and brand awareness. With the help of an SEO expert, you can make sure that your website is properly optimized and seen by the right people.

It’s estimated that up to 70% of web traffic begins with a search engine query, making it clear just how crucial SEO is for businesses today. This means that if you want to succeed online, you need to ensure that your website is fully optimized for search engine crawlers and algorithms.

I highly recommend investing in an SEO expert if you’re serious about taking your website to the next level. An experienced professional will be able to maximize your visibility on search engines and drive more qualified leads to your website. Don’t wait any longer- start optimizing your site today!